Tiktok and the book market.

 

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

It is becoming really apparent that booktok, a community for avid readers on Tiktok is beginning to have more influence on the book market than even the so-called bookstagram. Tiktok's algorithm is really fair and it is easy for creators to reach out to a large audience. The Tiktok population is growing day by day and so is the number of people addicted to Tik Tok.

 

It’s already a wildly popular community on TikTok, in which users celebrate book culture and show support for their favourite authors and books. Calling it massive is doing it is an understatement,  the hashtag #booktok has over 13 billion views! Even the publishing industry is already attempting to hitch a ride on its viral coattails. Even stodgy old Barnes & Noble is keeping tabs on the hottest titles making the rounds on BookTok, an undeniably wise and savvy business move.

Books are beginning to be described as Tik Tok sensation or Tik Tok popular on renowned literary websites. In fact, books now have covers, indicating that they are Tiktok sensations.

Check out this cover of the Love Hypothesis...

Picture source: instagram @emilymiahreads

 Some book bloggers find this degrading, while some like me are indifferent about it.

Actually I'm in-betweening. It is nice to have help and support from Tik Tok creators and all, to keep the book thriving. But it is just weird. Either way, we hope Tiktok doesn't lose its influence any time soon. 

Here are hashtags to follow:

The hashtag #BookTok itself is kinda sufficient  to keep you going.

Others you might find useful include: 

 #ReadingTok, #BookWorm, #BookStan, #BookClub, #YAbooks, and #Publishing  Popular book took accounts to follow include:

@kellyygillann. ...

@beautifulbitchbookreview. ...

@thrillerbooklover. ...

@lifebyesther. ...

@the. ...

@literarylesbian. ...

@penguin_teen. ...

@moongirlreads_

@bookedj

I don't know for sure how long booktok's influence will last, but have fun on booktok while you can!!! Don't be left behind